ROI Calculator — Measure Return on Investment Easily
The ROI Calculator helps you measure the profitability of an investment, campaign, or project. Use it to compare marketing channels or product investments.
👉 Try the Calculator:
Open the ROI Calculator
What is ROI?
Return on Investment (ROI) is a percentage that shows how much profit you earn for each dollar invested:
ROI (%) = [(Total Return − Investment Cost) / Investment Cost] × 100
How to Use This Tool
- Enter the total cost of the investment (ad spend, project cost).
- Enter the total returns (revenue or value generated).
- Click Calculate to see ROI percentage.
When to Use ROI Calculator
Use ROI to evaluate marketing campaigns, new equipment purchases, software subscriptions, and hiring decisions.
Benefits
- Quickly compare different investments
- Decide which campaigns are profitable
- Improve budget allocation
Related Tools
FAQ — ROI Calculator
What counts as a return?
Return may include additional revenue, cost savings, or measurable value from the investment.
Is ROI always accurate?
ROI is a helpful indicator but may not capture qualitative benefits like brand awareness or customer loyalty.
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